Quiz – What comes after 0 but before 2? Alright, I’ll tell you. The answer is 1. And 1 is exactly what we’re turning! Happy Birthday to us! A birthday comes just once a year, and turning 1 happens only once.
Twelve months have passed, and we're still standing strong. What a truly amazing achievement! Business is tough, especially in the first 12-24 months (or so they say). But let’s not dwell on the statistics; instead, let’s focus on the positives. We've made it through a full 12 months, and we're here to share our story. We're now in 7 stores across Australia, and that number is soon to grow. We have an incredible network of supportive customers eager to give us a chance, and a fantastic social media family cheering us on from the sidelines.
What makes a business thrive? You do. What makes us wake up every day, especially on those tough days? You do. What drives us to do more, create more, and strive to be better? You do. Every single one of you is responsible for the success of Mr Hux. Whether you're a sideline supporter, a first-time or repeat customer, a journal reader, or someone spreading the word, you all matter, and you are all part of this journey. So, hold on tight because 12 months will soon become 13, then 14, and before you know it, we'll be celebrating our 2nd birthday.
With so many exciting projects in the pipeline for 2025, I have no doubt you'll all want to stick around. Here’s a little teaser: we're about to become the first and only fragrance house in Australia to do this. I must stop there, but stay tuned and see what's coming next.
This month's journal is short and sweet because saying thank you doesn’t take long.
Thank you!
Until next time.
Yours,
Liam C.
