The visionary founder of Mr Hux. With a deep passion for the power of scent to reflect one's personality, Liam sought a brand that resonated with his own values—but found none that fully aligned. Determined to create something different, he set out to build a fragrance house that embodies his commitment to cruelty-free, ethically sourced, and environmentally conscious products.

Each unique scent is a reflection of these principles, allowing you to feel confident in choosing fragrances that both represent and support what you believe in.